Cardiff student shortlisted for D&AD New Blood award

Cardiff School of Art & Design student Alex Bull has been shortlisted for a D&AD (Design and Art Direction) New Blood award.

His entry, Welcome to Our World fulfilling the brief set by D&AD, the prestigious design organisation, on behalf of DCM, the cinema advertising agency.

Alex’s explanation of his work reads:

“When watching a film at the cinema, you can sometimes feel disconnected from the real world; the power of cinema can be so immersive that it feels as though you are removed from the cinema seat and into the film. This ident intends to illustrate where your mind can be in comparison to your body when you’re lost in the world of film.”

Alex is the latest in a long list of students from Cardiff Met’s Graphic Communication courses led be Olwen Moseley (also of Cardiff Design Festival), to be shortlisted for D&AD awards. CSAD graduate Julian Wiedemann received second place in the D&AD Yellow Pencil award in 2011 for his Body Shop work.